Digital marketing skills are critical, not only for individuals working in marketing but also for entrepreneurs. Even if you have a marketing team and are hitting most of your targets, updated knowledge of the marketing landscape can provide knowledgeable insights for your business campaigns.
We’ve compiled a list of some of the best free digital marketing courses on the internet that can surely help you in building your marketing skills.
Google Ad Grants Online Marketing Challenge (OMC)
More than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. This online course covers topics such as introduction to marketing, search & display advertising, search engine marketing, mobile, and social analytics, making it one of the best learning experiences for beginners.
Google also provides learners with a $10,000 advertising budget to practice their skills working for online advertising campaigns for nonprofit organizations. Top performing teams earn the opportunity to be featured in Google’s Social Impact Spotlight Series.
PPC University: Learn Search Marketing for Free with WordStream
It can be overwhelming for beginners to learn pay-per-click marketing (PPC) because there is plenty of conflicting information out there regarding PPC. Wordstream will teach you PPC with a manageable framework that covers the basics of paid search as well as more advanced PPC strategies.
PPC University also includes the ins and outs of social media advertising. Accordingly, you will be advised on how to run your Facebook ads targeting and handle retargeting campaigns. If you’re just getting started with PPC training then PPC University is definitely for you.
Social Media course from Quickstarter
Are you new to the world of social media marketing? If yes, then a master course from Quickstarter can help you master the fundamentals of social media very quickly. This course will help newbies in understanding the benefits of integrating email marketing with social media marketing to maximize the impact of both channels.
Quickstarter includes introductory courses about Facebook, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, and Twitter. You will be taught how to get your business listed on Google.
The courses are structured in a way that allows beginner-level marketers to grasp new concepts effortlessly. It also includes how-to guides and practical examples for a more robust understanding of the concept.
Diploma in e-business by Alison
Alison was founded in 2007 becoming the first massive online open course (MOOC) provider.
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This free diploma will teach you how to build a marketing plan for internet business and how to implement a successful strategy. It provides extremely useful information on how to create a website, and how to target the right keywords that will help business owners maximize their business by reaching local and international customers searching for online products.
This diploma will also teach its participants to use Google Analytics, Google AdWords, Google AdSense, and Google Webmaster for improving their marketing strategies.
SEO Training by Hubspot Academy
Hubspot is one of the leading free certification providers on the internet. This short course comprises of 21 lessons and can be completed in only 1 hour 36 minutes.
The course helps readers evaluate their website backlinks to improve SEO. The ultimate goal of this training is to help you in generating massive traffic to your website with the use of content marketing and guest blogging.
If you want to learn how to improve your website’s visibility in just one day, then this marketing course is for you.
Copyblogger’s Online Marketing Course
Here is your chance to get top-notch internet marketing education comprising of 16 eBooks and 20 emails absolutely free of cost.
The course will include a combination of social media marketing, content marketing, and Search Engine Optimization. After the completion of this course, you will develop a solid understanding of how to run an Internet business. You will also learn tactics of turning cold leads into Lifelong customers.
Anyone interested in content marketing can jump right into this course.
Fundamentals of marketing by Google
This digital marketing course will help participants master marketing and get accredited by Interactive Advertising Bureau Europe and The Open University. The certification consists of 26 modules and will require 40 hours of time to complete. Some of the skills you will learn include Content marketing, email marketing, e-commerce, display advertising, and business strategy.
More than 300,000 people have completed this certification and improved their careers.
This course can be helpful if you want a basic understanding and want a flexible schedule to complete the certification.
Content Marketing by Coursera
Coursera is another MOOC provider that features courses offered by top-tier universities including Stanford University, University of Michigan, and Johns Hopkins University.
This is a free course brought to you by a partnership between, Copyblogger, and UC Davis Extension. In this course, you will be taught the core strategies content marketers use to gain and retain customers profitably.
You will learn how to develop and implement a content marketing strategy, analyze its effectiveness, write more compelling content, and build your brand authority through content marketing. This course can be completed in 4 weeks.
There is no doubt that Coursera has crafted a top-notch course that university students pay 1000’s of dollars to take part in. Do yourself a favor and take this MOOC.
Google Primer App
Google primer app provides a variety of digital marketing courses pertaining to marketing, advertising, and business. It is a free mobile app offering bite-sized and easy to understand lessons for entrepreneurs helping them in growing their knowledge and skill set. Some of the skills taught include business planning, creating a customer-value journey, email marketing, customer service, and managing finances.
Primer facilitates its students by transferring insights from industry experts into easy-to-understand jargon-free lessons. Lessons can be completed in 5 minutes or less.
Blogging: Generate 100s Of Blog Topics and Headlines by UDEMY
If you have struggled to come up with new content ideas then worry no more. This course will assist you in breaking through writer’s block generating 100’s of quality headlines and topics for your blog posts.
This is a short 2 hours course and is absolutely free of cost. The course is taught by Ali Mirza who is the CEO & Founder of iSocialYou. It holds a 4.4 stars rating and more than 23,000 Students have already taken the course.
Digital Garage by Google
Google Digital Garage is very similar to the Primer app, but you access it on a computer. It is used primarily to understand contemporary marketing concepts and ideas. Each course lesson features a video and a quiz at the end.
Some of the topics include “How websites work” and “Getting started locally.”
Courses are of beginners, intermediate, and advanced levels. One huge benefit of taking a course from Google is the peace of mind you will get with respect to the quality of the information received. You can take confidence that everything you are taught is according to the world standards in marketing.
Getting a similar course from anywhere else can easily cost you a lot of money.
Social Media Certification by HubSpot Academy
The free Certification will help participants build loyalty, attract new customers and turn those customers into brand ambassadors using social media marketing. By learning how to build an effective social media strategy, students will be able to generate a positive word of mouth to attract buyers.
Social media is one of the best ways to do marketing and this free certification will help you master the most important aspects of social media marketing. Some of the modules include building an effective social media strategy, setting up social listening, creating effective social content, mastering digital advertising, and measuring the return on investment.
The course comprises of 9 lessons and can be completed in a little over 4 hours.
This free certification by Facebook has its weight worth in gold. If you are planning to derive traffic to your business solely via Facebook, then don’t miss the Facebook blueprint.
Facebook blueprint is the official guide from Facebook for an average individual to learn the nuts and bolts of Facebook advertising. You will learn everything from creating ads, business manager, improving ads reach, ad guidelines, and ad targeting.
If you are new to Facebook advertising, it’s recommended to start with Facebook blueprint instead of spending hundreds of dollars on unauthorized courses. The information provided here will always be correct, to the point and up to date, unlike unofficial course providers.
Courses in the Facebook blueprint are FREE, however, to get a certificate of completion you must take exams. Each exam cost around $150. The actual cost may differ based on your country.
SEO by Quicksprout
Quick Sprout began in early 2008 by Neil Patel, one of the world’s leading online marketers. Over the years, Neil Patel has turned Quick Sprout into one of the top sites for online marketing including SEO.
In this age of the Internet, it’s imperative that you need SEO to improve your business revenue. However, Google keeps changing its algorithm making it harder and harder for websites to earn rankings. That’s where this course can help you.
Quicksprout has a comprehensive list of articles that cover everything needed to help you get your website ranked. From improving site speed to getting quality backlinks, and keyword research, everything is neatly presented in a simple language.
The articles on the website are written by some of the best people in the marketing space. You will not regret reading them.
marketing Basics by UDEMY
This course doesn’t require you to have any prior experience with marketing. All you need is your willingness to learn.
With six hours of content and more than 42,000 students enrolled in the course, you can rest assured that you will get the best of marketing information out there.
The course creator has made complex concepts of marketing into small chunks of easily understandable information. It can teach you SEO, affiliate marketing, Google analytics, email marketing, search marketing and inbound marketing in a span of just one day.
Make sure to check it out.
Introduction to Social Media Advertising by Buffer
Buffer is an industry leader in social media platforms applications and this course comes straight from the headquarters of Buffer.
This introductory class is perfect for anyone looking to harness the potential of social advertising. By the end of this course, you’ll be ready to run a social media ad campaign and create customer awareness. You will be able to convert views into action, and build long-term business success!
Students are taught the important concept of “funnels” to attract new customers. After taking this course, students will be able to move a cold lead effortlessly through the funnel stages and convert strangers into lifelong customers.
Ahref is an SEO software company that helps in getting better search results through the art of data science. It has provided a list comprehensive tutorial that will help you in conducting market analysis using Ahref’s tools.
The course comprises of five tutorials and takes almost five hours to complete.
A variety of topics are covered in this course such as SEO hacks, keyword research, content gap analysis, link building, and broken link analysis.
If your main interest is doing search engine optimization then you should definitely check out this course. These tutorials are specifically designed for people who want to use Ahref software for conducting SEO. However, if one chooses not to use their software, the information provided is extremely valuable.
Instagram Stories course by Later
Later is a software specifically designed to handle Instagram posts, improve customer retention, and provide better quality content. Instagram is used to post millions of videos and pictures daily. With so much information uploaded every day, it becomes harder for users to decide which piece of content to pay the most attention to. This is where this course will help you.
If you want to increase the time people spend on your posts and stop them from swiping past your Stories, then, you’ll need to make sure that you are grabbing their full attention.
In this lesson, instructors from Learn teach how to create an Instagram Stories aesthetic to help you create brand awareness and stand out from everyone else.
You will also be taught, how you can use Instagram Stories to attract more followers and grow your content reach. For this to happen, you will be taught a new game plan, which ensures that you never miss an opportunity to connect with your audience again.
Twitter Flight School
If you catch a trending hashtag and start promoting your personal brand with it, it has the potential to reach up to a million people; however, not many people are well equipped to master hashtags. Most people use them randomly and then claim hashtags don’t work.
In this course, you can learn to choose the right hashtags and other twitter functionality in a short span of time. Twitter flight school is the training ground where people turn themselves from amateurs into twitter ninjas. The courses in Flight School are officially certified by Twitter and they include advertising on Twitter, finding your audience, setting up campaigns, launching twitter video ads, and much more.
Twitter Flight School is available in multiple languages. After successful completion of the certification, students earn a flight school badge that you can add to your LinkedIn profile. In fact, students can earn a badge of completion in approximately four hours assuming you have basic prior knowledge.
Email marketing for E-commerce by Mailchimp
Mailchimp is a leading email automation service provider. This free course will help you in mastering the art of email marketing for eCommerce business.
Experts suggest that your email list is your biggest asset in the internet business world but handling emails the wrong way can result in losing potential customers. These days, you can even get banned by your email marketing company for spamming potential customers.
This course will teach you everything there is to know about email marketing and how to use email marketing in the right way.
You will learn how to welcome clients when they join your newsletter for the first time. You will be taught how to improve your revenue by dealing with abandoned carts. The course also talks about tactics used to keep the customers happy even after they have bought your products and various retention strategies.
Not all emails produce the desired response, so, learning to run tests on emails is of utmost importance. Accordingly, this email extensively focuses on successful strategies such as A/B testing. If you are serious about email marketing, then this is perhaps the ultimate email marketing course on the Internet.
Microsoft Advertising Certification
This is the official advertising course offered by Microsoft. You can use the PPC advertising courses which will help you in becoming a Microsoft Advertising Certified Professional.
Students taking this course go through the fundamentals of search engine marketing and learn about their first search advertising campaign to optimize and managing campaign budget.
Apart from offering search marketing fundamentals, you will be taught copywriting techniques, running shopping campaigns, using dynamic ads, and bidding strategies. After passing the exams, successful course members receive exclusive member benefits.
Remember, there are thousands of digital marketing courses on the Internet, but it pays off to know what really works. We firmly believe that these are some of the best free digital marketing courses on the Internet. Now, it’s your turn to make the most out of these opportunities.
Let us know what skills do you want to learn? Comment below:
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