51 Insane Web Design Statistics 2018 [UPDATED]



At Tyton Media, we love data…

That is why we wanted to compile the ultimate and biggest list of insane web design statistics…

So without further ado… here they are:

Website Optimization Statistics

1. Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)

2. Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)

3. 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)

4. 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

39% of people will stop engaging with a website if images won’t load or take too long to load. Click To Tweet

5. Between December 2013 and December 2015, desktop internet consumption dropped by 1%. (Source: comScore)

6. 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)

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7. Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)

8. 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)

9. 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)

Usability and User Experience Design Stats

10. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)

11. 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

12. 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)

13. Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)

14. Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)

15. Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)


16. After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)

17. After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)

18. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

19. 94% of people cited web design as the reason they mistrusted or rejected a website.

20. 72% of people entrusted online reviews just as much as personal recommendations.

72% of people entrusted online reviews just as much as personal recommendations. Click To Tweet

21. 40% of people ventured away from a website if it loaded for more than 3 seconds.

22. 44% of mobile users reported that navigating a web page was difficult and 6% complained of difficulties interacting with it.

23. 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.

24. Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth.

25. 70% of people looked at lists with bullet points. 55% looked at lists without bullet points.


26. 67% of shoppers were more likely to buy from a website that is compatible with mobile devices.

27. 27% of sites use HTML5. Those sites account for 49% of page views.  -Ironpaper

28. 47% of people expect a web page to load in two seconds or less. — Econsultancy

29. 40% of people will leave a website if it takes more than 3 seconds to load. — Econsultancy

30. 4 out of 5 consumers shop on smartphones. — Comscore

4 out of 5 consumers shop on smartphones Click To Tweet

31. 40% of people will choose a different search result if the first is not mobile friendly. –Skillcrush

32. You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group

33. Chrome is the dominant web browser in 2015 with 62.5 % market share.

34. Once your page loads, users form an opinion in .05 seconds. — Kinesis Inc.

35. When it comes to the top 100 sites analyzed, only 11.8% of these sites use responsive web design. — Akamai

36. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. — Hubspot, January 2015

37. $1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)


38. 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)

39. The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla)


via Compass

40. Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)

41. 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)

42. 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)

43. A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com)

44. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)

45. 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)

62% of companies that designed a website specifically for mobile had increased sales. Click To Tweet

46. Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)

47. 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)

48. Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)

49. While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)

50. More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy)

51. 90% of people use multiple screens sequentially. (Source: uberflip)

Bonus Statistics:

52. Internet Retailer’s statistics suggest that mobile eCommerce SEO sales continue to grow with an estimated $104.05 billion spent.


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