51 Insane Web Design Statistics 2018 [UPDATED]

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web-design-stats-2016

Web design is an important and necessary part of SEO. SEO statistics say that having a bad web design can hinder your search rankings a bunch.

That is why we wanted to compile the ultimate and biggest list of insane web design statistics…

So without further ado… here they are:

Website Optimization Statistics

1. Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)

2. Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)

3. 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)

4. 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

39% of people will stop engaging with a website if images won’t load or take too long to load. Click To Tweet

5. Between December 2013 and December 2015, desktop internet consumption dropped by 1%. (Source: comScore)

6. 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)

7. Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)

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8. 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)

9. 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)

Usability and User Experience Design Stats

10. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)

11. 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

12. 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)

13. Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)

14. Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)

15. Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)

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16. After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)

17. After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)

18. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

19. 94% of people cited web design as the reason they mistrusted or rejected a website.

20. 72% of people entrusted online reviews just as much as personal recommendations.

72% of people entrusted online reviews just as much as personal recommendations. Click To Tweet

21. 40% of people ventured away from a website if it loaded for more than 3 seconds.

22. 44% of mobile users reported that navigating a web page was difficult and 6% complained of difficulties interacting with it.

23. 62% of companies that designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.

24. Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth.

25. 70% of people looked at lists with bullet points. 55% looked at lists without bullet points.

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26. 67% of shoppers were more likely to buy from a website that is compatible with mobile devices.

27. 27% of sites use HTML5. Those sites account for 49% of page views.  -Ironpaper

28. 47% of people expect a web page to load in two seconds or less. — Econsultancy

29. 40% of people will leave a website if it takes more than 3 seconds to load. — Econsultancy

30. 4 out of 5 consumers shop on smartphones. — Comscore

4 out of 5 consumers shop on smartphones Click To Tweet

31. 40% of people will choose a different search result if the first is not mobile-friendly. –Skillcrush

32. You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group

33. Chrome is the dominant web browser in 2015 with 62.5 % market share.

34. Once your page loads, users form an opinion in .05 seconds. — Kinesis Inc.

35. When it comes to the top 100 sites analyzed, only 11.8% of these sites use responsive web design. — Akamai

36. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. — Hubspot, January 2015

37. $1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)

web-influenced-sales

38. 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)

39. The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla)

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via Compass

40. Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)

41. 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)

42. 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)

43. A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com)

44. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)

45. 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)

62% of companies that designed a website specifically for mobile had increased sales. Click To Tweet

46. Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)

47. 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)

48. Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)

49. While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)

50. More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy)

51. 90% of people use multiple screens sequentially. (Source: uberflip)

Bonus Statistics:

52. Internet Retailer’s statistics suggest that mobile eCommerce SEO sales continue to grow with an estimated $104.05 billion spent.

Sources:

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