Category Archives: Digital Marketing

Online Advertising: Tyton’s Really Big Guide

tytons online advertising guide

  Ever since the internet was introduced to the consumer, we have been shown ads and advertisements all over the web. It has become a part of the internet and although some people may hate ads, it is what keeps online businesses running. Online advertising has enabled millions of companies to grow from small businesses […]

On-Page SEO: Tyton’s Guide to 10x Better Rankings

tytons-on-page-seo-guide-to-better-rankings

Table of Contents (hide) What is on-page SEO? Why use on-page SEO? On-page SEO ranking factors Content Meta tags Title tags Meta descriptions Canonical URLs URLs Image Optimization Images and user experience Image filenames Title attribute Alt text Image size Heading tags Structured data What is schema What is schema.org What are rich snippets Adding […]

7 Tips for Creating Engaging Facebook Posts

better facebook posts

A Facebook business page is essential for businesses and can help customers find your products and services. Facebook business pages often rank highly in search engines and potential customers are now increasingly using social media to find local businesses and services. As Facebook has moved to a paid model, business page owners need to pay […]

Snapchat Geofilters: A Complete Guide

snapchat-geofilters-guide

Snapchat geofilters are location based graphics that you see in certain locations when using Snapchat. If you are a regular Snapchat user than its very likely that you have seen these filters. But did you know that you can create and submit geofilters to Snapchat yourself? That’s right… users can now submit geofilters to Snapchat for […]

9 Great Ways to Improve Email Open Rates

improve-email-rates

In the 1990s the internet started to become very popular, and email marketing became a very lucrative marketing model. Although things have changed since the 1990s, email marketing has remained popular as it still produces good results. One of the biggest challenges faced by email marketers today is getting people to open their emails. Fortunately, […]

SEO: A Beginner’s Guide for Small Business

seo-beginners-guide-for-small-business

Mention search engine optimization to your average business owner and the most likely response is a furrowed brow and a look of frustration. Everyone knows it’s necessary but very few really have a clear idea why or how best to go about it. SEO isn’t rocket science; in fact, with just a few basic tools […]

Structured Data: Better SEO With Schema Markup

structured-data-better-seo

Structured data is a somewhat new way to optimize your website for on-page SEO.  It’s often looked over by webmasters because it’s new.. and also because it seems very confusing and difficult. However, after reading this guide you will be able to use schema markup on your website to gain position in the search engines. What is structured […]

Google Search Console: An Ultimate Guide

google-webmaster-tools

Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results […]