23 of the Best Social Media Analytics Tools for Marketers

23 social media analytics tools
Your business’s social media accounts can give you plenty of information about the effectiveness of your online marketing efforts. In fact, when they’re used properly, it’s possible to use your social media analytics to learn more about what’s really happening with your online marketing efforts.

When you use the right analytics tools, you can determine more about what your customers think about your brand, what types of updates get the best responses and how each of your updates leads to positive conversions.

The problem many business owners find is keeping up with each individual social media account and their individual analytics tracking tools. There’s also the problem of understanding what to look for in each account’s analytics and how to use that information to your advantage.

Fortunately, there are some incredibly helpful tools and sites around the help you make the best of your social media marketing efforts. Here are 23 of the best free social media marketing analytics tools for your online business.

Google Analytics

Google-Analytics-iconMost people automatically assume that Google Analytics is all about your website’s traffic analytics. However, it’s also a great tool for measuring and evaluating the value of traffic arriving at your site from social media sites. You can also view your visitors’ activity on your website to see which pages they visit, how they behave and whether they convert or not.

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Price: Google Analytics is free, but can be upgraded to a premium paid option, if required.

Facebook Insights

Facebook Insights gives you plenty of information about the performance levels of your page. You get to see the reach of each of your posts the monthly growth of your fans, engagement levels, and the number of shares your posts receive. You’re also able to see which posts sparked unlikes for your page, mentions for your brand, impressions, and referrers, all of which are great for helping you create more relevant content for your followers.

fb insights

Price: Free

Ninja Reports

Automate your social media analytics reports with Ninja Reports. Simply connect your favorite social media accounts and schedule daily, weekly or monthly reports to send to unlimited recipients. This tool is perfect for advertising agencies or even Social media marketing agencies.

If you want to save hours of time compiling and generating reports, then you should check out Ninja Reports and know your numbers.

If you want to save hours of time compiling and generating reports, then you should check out Ninja Reports and know your numbers. Click To Tweet

Price: 15 Reports/month Free, with upgraded premium paid options available

Moz Analytics

Moz provides you with an easy-to-use dashboard the lets you track your online network size, your engagement levels and traffic breakdowns for each social media network account you manage.  Moz also provides insights into your website’s search engine optimization (SEO) efforts.

Price: Free, with upgraded premium paid options available

Twitter Analytics

Your Twitter Analytics account provides insight into your Twitter followers, your tweet reach, the demographics of your followers, mobile app promotions, conversion tracking, engagement rates, retweets, replies, total impressions and link clicks.

twitter analytics

Price:  Free


Buffer is a comprehensive social media scheduling tool that allows you to manage various social media accounts from one convenient dashboard. You’re able to install browser extensions that make it easier to manage content or use the Android or iOS apps to manage your account on the go. You’re able to pre-schedule posts for Facebook, Twitter, Instagram, Google+ and LinkedIn, as well as check post views, track performance of campaigns, view engagement numbers and your top post of the day. Buffer also lets you see how many people chose to favorite your tweets and the number of followers they have, which gives you some indication of the viral capability of our messages.

Price: Buffer is free if you’re only using 1 social account per platform, but can be upgraded to premium paid options if you’re managing multiple accounts.


HootSuite lets you update your status across a range of different social media accounts all on the one dashboard, rather than logging into each one individually to do the same thing. You can plan and pre-schedule your social media updates in advance and even manage your online social presence from HootSuite’s dashboard. You’re also able to see analytics that let you track a variety of metrics, including your engagement levels, followers or fan growth, and your best-performing posts or updates.

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Price: Free, with upgraded premium paid options available.


Klout is an analytics tool that helps you accurately measure your Twitter influence, but also shows your overall influence on Facebook and LinkedIn as well. Klout gives you a score out of 100, basing your grade on your ability to engage audiences and drive action with your posts. The intention is to help you learn to improve your social media marketing skills. It’s up to you whether you log into Klout’s site to check your metrics or whether you install the extension on your Chrome or Firefox browser to see at a glance your influence levels.

tyler horvath klout

Price: Free, but for upgraded options contact Klout to discuss a unique pricing plan for your brand’s needs.


Snaplytics gives you access to far more information than the platform it monitors, making it a great tool for any marketer. Snapchat offers the least amount of data to marketers monitoring performance as compared to any other social media platform. Yet, with the help of third-party tools like Snaplytics you can learn more about your Snapchat and Instagram analytics. You’re able to see data about the performance of your snaps and view your audience growth on both Snapchat and Instagram.

Price: 14-day free trial. Contact Snaplytics for plans and pricing options.


If your business’ online presence is primarily visually based, chances are you have a strong Pinterest presence, as well as followers on Instagram, Facebook and Twitter. ViralWoot is a tool that lets you schedule your social media posts, helps you boost your social media presence and makes it easier to find more followers for your social media accounts. It also helps other users discover and follow your pin boards, which extends your reach. ViralWoot also provides alerts for any pins or posts that go viral.

Price: Free option available. Premium pricing starts at $10 per month for the standard package and up to $49 per month for business package.


Followerwonk lets you find influencers, optimize your social media presence, dig through your historic Twitter data and build a community as you build your brand. You’re able to track any gains or losses in followers you incur, compare Twitter accounts with other influential account holders, search among other Twitter bios and analyze your competitor’s followers to your advantage.

Price: Free for 1 profile. Premium paid options available for managing multiple profiles.

Followerwonk lets you find influencers, optimize your social media presence, dig through your historic Twitter data and build a community as you build your brand. Click To Tweet


Iconosquare is designed specifically to provide you with information about your social media analytics for Instagram and Facebook that help you understand and improve your performance on your social media accounts. Along with the regular analysis of regular photos and videos, you’re also able to see insights relating to your Instagram stories and view influencer levels too. Keep in mind that Inconosquare is not a free analytics tool. The price begins at $9 per month.

Price: 14-day free trial. Starter packages begin at $9 per month, up to $79 per month for advanced packages.

Sprout Social

Sprout Social is a similar tool to Hootsuite that allows you to monitor your social media profiles, including Facebook Pages, Twitter, LinkedIn, Instagram, Google+, FourSquare, and a range of other networks besides.  The tool also provides some competitive insight, lead generation tips and analytics into the effectiveness of your posts, messages or tweets.

sprout social app

Price: 30-day free trial. Premium paid options available, based on the number of social profiles you manage


If influencer marketing is a major part of your social media marketing strategy, you’ll need a dedicated way to manage and analyze each of your campaigns. Influencity is designed to let you measure your influencer marketing efforts in real time. The platform focuses on measuring the success rate of your influencer marketing campaigns using your primary KPIs, including tracking your campaign performance, reach interactions and engagement levels.

Price: 30-day free trial. Paid premium packages available.

Short Stack

The Short Stack platform is the prime online social media tool for monitoring the performance of your social media contests on Facebook, Instagram or Twitter. You’re able to analyze the results and reach of your contests, as well as checking the analytics associated with your responses.

Price: free, with paid premium upgrades available.


Beevolve is a great tool that lets you monitor your brand and track when your customers are talking about your business. The tool shows you when your brand is mentioned anywhere on the internet, which is ideal for helping you formulate marketing strategies, measure your advertising performance and give you some insight into future product development.

beevlove app

Price: Free trial available


HowSociable is similar to Beevolve in that it allows you to monitor any mentions your brand name receives online. It also rates your business’ online reputation over the last seven days and even provides a social score for your presence on social media accounts such as Twitter, Facebook, YouTube or LinkedIn.

Price: Starts at $9 per month


Oktopost is specifically designed to measure the financial impact your social media presence has on your business brand. The tool lets you track conversion, identify channels, actions and messages that drive financial actions on your website, and track the conversions of your social marketing campaigns.

Price: Starts at $65 per month

Social Mention

Social Mention is essentially a social search engine combined with an analytics suite. Type in any keyword or hashtag and Social Mention returns a huge number of results from user-generated content related to that keyword. It also tracks user sentiment about that keyword.

Price: Free


Tailwind focuses exclusively on Pinterest and is designed to help you optimize your marketing strategy. The tool allows you to track engagement metrics, as well as measuring performance based on boards, keywords, hashtags and categories. Tailwind can also help locate relevant content to be shared.

Price: Starts at $9.99 per month. Advanced pricing plans vary.

Tailwind focuses exclusively on Pinterest and is designed to help you optimize your marketing strategy. Click To Tweet


RivalIQ is an analytics tool that lets you track and analyze how your competitors are performing on various social media platforms. The tool tracks how audiences develop and whether your rivals’ following is growing or shrinking. You can compare the overall effect your posts have with those of your competitors, which allows you to make smarter social media marketing decisions.  You’re also able to compare growth rates in follower numbers with major events or seasons to help you determine how your competitors and rivals are growing their online fan bases.

rival iq crosschannel

Price: Starts at $199 per month


Edgar is a tool that lets you automate your social media scheduling. It also allows you to store any content you’ve collected into a library that lets you categorize each piece of content. If you run out of new content, Edgar automatically recycles older ones so your brand stays active. The tool also tracks engagement levels and metrics, which makes it easier to determine what types of content generate the best responses and what times of the day or week your content should be shared.

Price: Starts at $9 per month.


BuzzSumo lets you track all the top social content within your niche so you’re able to analyze what content performs best for any topic, keyword or competitor. The tool then identifies the most influential sharers to reach out to in order to promote your own material more effectively.

buzzsumo social media

Price: Starts at $79 per month


SumAll pulls analytics from a massive number of connected apps and social media profiles. Link your Twitter, Facebook, Instagram, YouTube, LinkedIn, Shopify, or Pinterest accounts and you’ll receive regular reports containing insights into what’s changed with your followers, your influence and your engagement levels. SumAll can also automate content for your Twitter, Facebook or Shopify account, generated using your own data and published on your behalf to minimize the time you spend managing social media. Use the tool to gain insights, create data-driven content, and learn more about what type of content works best for your brand.

Price: Free

Your Thoughts

The right analytics tool for your social media marketing efforts may vary. However, with 23 to choose from, you should find plenty of analytics to keep you informed about your social marketing efforts.

What are your favorite social media marketng tools?



Tyler Horvath

Webpreneur, CEO of Tyton Media, investor and efficiency aficionado. With over 13 years experience in SEO, Digital Marketing and Web Design. @tylerbhorvath